Posts Tagged ‘world wide web’

Funny title I know, but remember our commitment to commitment? I have a good feeling the majority of the world thinks of Mormons as “Sunday People” only. But what about the other days of the week?

The purpose of this blog is for me to discuss what it’s like for me to be a Mormon. And in time I’ll (attempt to) explain it all to you. However, like an onion, the levels will unfold in time.

But today, I want to talk about what I do for the five workdays that aren’t Sunday and how it relates to being a Mormon. I’m a project manager at an award-winning full-service interactive agency.  (A what?) To be short and simple, I’m involved in redesigning websites for clients. Day in and day out, I manage the people who are organizing content, redesigning sites, or building web pages. That’s what I do, and five days a week that’s who I am.

(Pause for a minute, letting my brain catch up. My coworkers know that I’m a Mormon but don’t know what it entails. My Mormon friends and family know that I’m a project manager but don’t know what it entails. Is this post going to remove all the irony in the word?)

This week, my two worlds collided in a fairly major way.

The Church of Jesus Christ of Latter-day Saints (The Mormons or LDS for short) has a bevy of websites they own and operate, but the two largest are LDS.org and the newly redesigned Mormon.org. Do you see where I’m going here?

Design comps from Mormon.org redesign

Design comps from Mormon.org redesign

I live, breathe, and work daily in the web community. And let me tell you what, the redesigned site hits every Web 2.0 Best Practice squarely on the head. I’d spent quite a bit of time yesterday digging into the just-launched site and marveling at all the greatness. Today, a good friend passed along a blog post dedicated to the entire process behind the redesign. If you have any interest in knowing how a site is redesigned (or what I do for a living), GO READ that article. I haven’t ever read a web case study (even from my own agency) as clear, concise, or interesting as this one is.

Already, I’ve forwarded the redesign methodology and case study along to people in my agency. Clients all over the world are trying to lure their readers/users/buyers into submitting (industry term alert!) “user-generated content.”  It’s my opinion that Web 2.0 is founded on the belief that we trust each other more than we trust businesses. The new Mormon.org site already has more than 1,000 user-generated profiles of people all over the world, from all different religious backgrounds, of different ages, races, and political persuasions. We’re all just people, doing the best we can.

Jane Clayson Johnson's Mormon.org profile

Jane Clayson Johnson (former CBS news anchor & former ward-mate of mine) shares her story about transitioning from national network anchor to Motherhood. Click image to view her lovely story.

In closing, I love that the key five design principles North Temple has mandated for the redesign are Joyful, Reverent, Inspiring, Authentic, and Relevant. I likewise will attempt to conduct myself both online and off in each of these five ways.

Five, six, or all seven days of the week.


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